The nation-wide seasonal pop-up store, Spirit Halloween is re-opening their Spirit Christmas stores for the 25’ holiday season. 30 locations will open across the United States.
Spirit Christmas stores initially opened in 2024 with eight stores across the East coast. In 2025, they expanded, offering locations in states such as Kentucky, Indiana, and Ohio. In total, 30 locations have opened in 13 states.
“Spirit Christmas is an extension of our sensory-rich, interactive holiday experiences…we believe the magic of the season does not end with Halloween—it transforms,” CEO of Spirit Halloween, Steven Silverstein told PR Newswire.
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Their Flagship Store in Mayslanding, NJ was the first store to open its doors on October 17, 2025. Other locations will open October 21st through November 4th.
Spirit will be bringing back their Santa meet and greet. The meet and greet with Santa will be free, but pictures will be of charge. People can book their photos with Santa on the Spirit Christmas website, but only a select number of stores will offer a Santa meet and greet. The experience will start on the 21st of November and end on Christmas Eve.
This year, the company will be partnering with Cherry Hill programs, a photography souvenir business, to organize the Santa meet and greets.
“Our collaboration brings together the excitement of holiday shopping with the magic of meeting Santa, ensuring guests have unforgettable moments,” Cherry Hills’ VP of marketing and communications, Chris Landtroop, told PR Newswire.
In store, Spirit will offer Christmas trees, stocking stuffers, holiday decor, and more seasonal themed products like abominable snowman tumblers. This year, they are expanding to offer merchandise online as well as in person. Items like nutcrackers and holiday costumes are available both online and in person. Christmas inflatables and animatronics are also available online and in person.
South Lakes students have opinions on the new Spirit Christmas stores.
“I guess it’s good that they are branching out,” South Lakes Junior, Jaya Chatfield said.
“I would [go to Spirit Christmas] because it seems interesting, but I feel like anything that they would have you could already get at Target or Michaels,” South Lakes Junior, Emma Ayres added.
The 2025 holiday season marks the second year of Spirit Christmas being in business. Their new locations’ popularity this winter will determine if Spirit Christmas will stay in business for the upcoming holiday seasons.
